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Privacy Policy
 
SPORTSHOPDIRECT.COM PRIVACY AND OPT-OUT NOTICE

WHAT IS OUR COMMITMENT TO YOU?
We are sensitive to your privacy concerns, and are committed to letting you know what information is being collected on our Sites, how the information is being used and what choices you have regarding the collection and use of the information. Please take a moment to review this privacy notice and feel free to contact us with any questions.

DO WE SHARE INFORMATION WITH THIRD PARTIES?
We do not share information with any non-affiliated third party except: (1) in select circumstances when a business partner refers you to us and you give us permission to share specific information, such as your name and email address, with that business partner on your order form, or (2) as permitted or required by law, such as inquires by law enforcement or to comply with Federal laws such as the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act of 2003) or the Fair and Accurate Credit Transactions Act (FACTA).
If you choose, we may disclose the information that we collect to our affiliated companies from time to time for marketing purposes and to enhance our products and services to better suit your needs. When identifying methods of improving our products and services or if we think a product may be of interest to you, we may arrange to extend select special offers of goods or services to you either directly or through affiliates. If you would like to opt-out of having your information shared with partners and/or affiliates, please refer to the section labeled "Offering You Choices - Marketing Options," below.
In order to provide the products you have requested, we may disclose the information we collect to companies that perform services on our behalf such as credit card processors, e-mail communications management firms or call center providers. Our third party service providers are contractually limited to using the information received from SportShopDirect.com solely for the purposes of providing you with the products / services you requested.
Our Sites may contain links for other offers and services that we feel you may have an interest in. We believe these sites share a similar commitment to consumer privacy and urge you to review their privacy policy when visiting their sites. We cannot, however, be responsible for their privacy practices.

OFFERING YOU CHOICES - MARKETING OPTIONS
You have choices when it comes to learning about new offers or services you can use to help meet your financial management goals. If you do not wish to receive offers of products or services from SportShopDirect.com. or its partners or affiliates, here are the methods in which you can opt out:
    1. New Order Opt-out Option: While placing an order for your purchase or starting a new account, you may select to opt out of receiving special offers and newsletters from us and our affiliated companies directly on your order form.
    2. Email Opt-out Options: Each marketing e-mail we send includes instructions and an opt-out link. Alternatively, you may opt out by calling our main office. You will find our contact information under the contact us section of the website.
    3. Partner sharing Opt-out Options: If a business partner refers you to our Site, you may choose not to have your information shared with that partner by opting-out directly on your order form.
Please note that suppressed contact information will not be used for any other purpose other to ensure compliance with your opt-out request and to comply with the CAN-SPAM Act of 2003 and any other applicable state and/or federal laws regarding your choices when it comes to commercial email marketing.

WHAT IS OUR POLICY RELATING TO FORMER CUSTOMERS?
Our policy regarding the collection and use of information about former customers is the same as that regarding the collection and use about existing customers (refer to section titled What types of personal information do we collect about you?). Over time, information about former customers is used less and less and may ultimately be removed from our records.

HOW DO WE PROTECT YOUR INFORMATION?
We restrict access to nonpublic personal information about you to those of our employees who need to know that information in order to provide products or services to you. We maintain physical, electronic, and procedural safeguards designed to protect your nonpublic personal information.
SportShopDirect.com protects your information over the Internet by using a secure web server, which allows web browser programs (Netscape or Microsoft Internet Explorer) to interact with our web server via an encrypted session. We employ a Secure Sockets Layer (SSL) connection that provides an encrypted connection between your computer and SportShopDirect.com. The encrypted connection scrambles ordinary text or data into cyphertext to safeguard sensitive information during its journey across the Internet. The information is decrypted, or put back into a readable format, when it reaches its intended destination. Depending on which browser you use, you will know you are in secured area by "https" or a lock appearing in the lower right hand corner of your browser window. When you visit our Sites, you may move in and out of secured areas. Any time that you are on an order page or viewing your personal information, you will be in a secured area.

TRANSFERABILITY OF INFORMATION
In the event we go through a business transition, such as a merger, acquisition by another company, or sale of all or portion of our assets, your personally identifiable information will likely be among the assets transferred. You will be notified by means of notice on our Sites for thirty (30) days of any such change in ownership or control of your personal information. For more information, please refer to the section labeled "Privacy Notice Changes," below.

PRIVACY NOTICE CHANGES
We reserve the right to change this privacy notice at any time. You agree to obtain annual notices of, and changes to, this privacy notice electronically by visiting this Site. Therefore, we encourage you to review this Site from time to time to review changes to our privacy notice.

Please note that our offline privacy notice (not covering information collected over the phone or by facsimile) may differ slightly from our online privacy notice.


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